My wife is British and I am American, and she has always pressed shortbread on me as a UK staple, and I have always hated it. I've tried half a dozen brands, and none ever impressed me. Not until I tried this brand did I understand how good shortbread could be. I was and am still blown away by this brand of shortbread--it's nothing short of extraordinary. Plus, the individual size package of 2 cookies (biscuits?) makes it very easy to pace yourself slowly instead of dealing with the open box letting the rest go stale. This is a great product, and I'm more than happy to spend the extra money to have it shipped to the USA--there's nothing here at least that even comes close.